Teen fashion blogger branches out with book

Thu Dec 13, 2012 12:19pm EST
 
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By Patricia Reaney

NEW YORK (Reuters) - Tavi Gevinson has accomplished more in her 16 years than most people double her age.

The style blogger, writer and darling of the fashion set launched a fashion blog from her suburban Chicago home before she turned 12. Two years later it was getting 50,000 hits a day and she was a fixture in the front row of fashion shows in New York, Paris and Tokyo.

Profiles of the young fashionista followed in the New York Times and the New Yorker, along with stories in French Vogue and in teen magazines.

Gevinson has added editor to her credits with the publication of "Rookie Yearbook One," a compilation of articles, photographs and drawings from her Rookie website, which she started about 15 months ago.

"I always had it in the back of my mind that I wanted to do a print component. Each month on the site is a different theme. I eventually realized that to do a yearly book, and call it a yearbook, would be the best format," she said.

The second book, due next September, is already in the works.

Despite its young audience, the yearbook claims it is not a guide to being a teenager. But with topics ranging from family, friends, relationships, to fashion and school its appeal is obvious.

And Gevinson admits she started the website, which focuses less on fashion and more on teen life, because there wasn't an online magazine for adolescent girls that respected its readers' intelligence.   Continued...

 
Teenage writer, fashion blogger and editor Tavi Gevinson is shown in a recent handout photo. Gevinson has accomplished more in her 16 years than most people double her age. REUTERS/Tavi Gevinson/Handout