Golden Globe win worth millions more than Oscar victory: data

Tue Jan 15, 2013 1:51pm EST
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By Edmund Helmer

(Reuters) - The Golden Globes are often seen as a trial run for the Oscars. Movies producers spend millions more promoting Oscar campaigns, and relatively little on the Globes. The Globes live up to this reputation to a point, but they are also much more significant.

As it turns out, Golden Globe wins result in a bigger box-office boost than Academy Award wins - $14.2 million per film, on average, versus $3 million, according to my statistical analysis. This might explain the Academy of Motion Picture Arts and Sciences' decision last year to move its nomination announcements a few days ahead of the Golden Globe Awards on January 13.

It's worth bearing in mind that the Golden Globe and Oscar races are about much more than selling tickets to the films that win. The awards bring opportunities to the winners - and the unquantifiable gratification of victory. However, the total box-office effects of these awards number in the hundreds of millions, and figures like that are worth exploring. So let's dig in.


If we look at total box-office receipts for award-winning films over the past 12 years, we find that the Academy Award nominees contribute 27 percent of the total gross, whereas Golden Globe nominees contribute about 18 percent (with significant overlap between the two). (See graphic: )

Here we can see the expected spike in Golden Globes and Oscars films during the Thanksgiving and winter holidays (weeks 46, 50 and 51). Even though the Academy Awards have a reputation for only rewarding November and December openings, the Globes' effect is even greater.

As with the Oscar nominations, films nominated for Golden Globes tend to do far better at the box office than the average film. Again, Globe winners tend to outpace the nominees-only in every category but Original Song and Best Comedy. Not too surprisingly, the Animated Film category has attracted the highest-grossing films - encompassing two "Shreks," "Rango" and nearly every Pixar film. But these results simply show the average outcomes of winners and nominees, not the effect of the win.

THE AWARD BUMP   Continued...

A large Golden Globe Award statue used as a prop is displayed on stage as Golden Globe Award nominations are announced in Beverly Hills December 15, 2009. REUTERS/Fred Prouser