Rihanna brings high street to catwalks at London show

Sat Feb 16, 2013 10:25pm EST
 

By Alice Baghdjian

LONDON (Reuters) - Pop singer Rihanna launched her first clothing line with British high-street retailer River Island on Saturday, adding A-list glitz to the British leg of the international fashion circuit.

The fashion credentials of the British high street have flourished in recent years as more household clothing brands inch onto the catwalks of major fashion centres.

Models strutted in a line through a tiered catwalk of five square compartments at Rihanna's show, pausing in each to showcase midriff-bearing mesh tops and yellow shift dresses.

Denim tops teamed with slouchy jeans and monochrome dresses with thigh-high slits mirrored the Barbados-born singer's dressed-down but raunchy style.

"I loved it - it's so Rihanna, it's got Rihanna's name all over it," Los Angeles model Tolula Adeyemi said in the crowd.

Rihanna, a chart-topping R&B star, has already made a foray into fashion, teaming up with Armani Jeans in 2011.

With Britain facing the prospect of a triple-dip recession, many retailers have been forced to grapple for consumers facing income squeezes. The start of 2013 has seen a number of retail casualties, such as the demise of music retailer HMV.

But fashion industry and marketing experts warn A-list credentials are not always a sure-fire strategy for long-term brand success, and the haute-couture setting of the launch could even alienate Rihanna's target mass-market high-street audience.   Continued...

 
Singer Rihanna walks out onto the catwalk after the presentation of her Rihanna for River Island Autumn/Winter 2013 collection during London Fashion Week, February 16, 2013. REUTERS/Suzanne Plunkett (BRITAIN - Tags: FASHION ENTERTAINMENT)