Actresses walking Oscar's red carpet to exude sophistication, not sex

Thu Feb 21, 2013 7:33am EST
 

By Zorianna Kit

LOS ANGELES (Reuters) - When actresses sashay down the red carpet before the Oscars ceremony on Sunday, they are expected to be wearing gowns exuding glamour and sophistication, not flesh-exposing jaw-droppers.

Performers at this month's Grammys were issued a "wardrobe advisory" ahead of the big music awards show, telling them to cover up and keep buttocks, nipples and genitals under wraps. The advisory appeared to work, as no one bared too much skin.

But fashion experts do not expect guests at the 85th Academy Awards at the Dolby Theater in Los Angeles on Sunday night to shock, instead forecasting original fashions inspired by last month's Paris haute couture week where made-to-order gowns worth tens of thousands of dollars are hand-crafted.

Top designers are keen to dress the hottest Hollywood stars, loaning them creations and jewelry for the awards ceremony that is watched by an estimated one billion people worldwide, with many as interested in the fashions as the films.

The importance of looking good on the film industry's biggest night is critical for up-and-coming actresses wanting to be noticed and for designers and cosmetic and jewelry companies seeking global recognition and the next big contract.

The Academy of Motion Picture Arts and Sciences, which hands out the Oscars, says on its award show tickets that attire for the event is "formal." An Academy spokeswoman declined to elaborate on whether more detailed advisories are given to nominees and presenters, saying only that "the Oscars and the Governors Ball are black-tie events."

With the red carpet televised live, there is no room for wardrobe malfunctions. And attendees know that the critics are ready to pounce on anyone whose frock does not live up to the event.

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Actress Angelina Jolie poses at the 84th Academy Awards in Hollywood, California, February 26, 2012. REUTERS/Lucy Nicholson