Andy Warhol works to be auctioned in cybersale
By Patricia Reaney
NEW YORK (Reuters) - Seasoned art collectors and first-time buyers wanting to own an Andy Warhol will get their chance next week when 125 paintings, drawings and photographs by the artist will be auctioned in a week-long cybersale.
The global online auction from February 26 through March 5 will include works with estimated values ranging from $600 to $70,000 and bring Warhol to a much broader audience.
Interested buyers can browse and bid online and will receive updates if a higher bid comes in.
"Increasingly clients are comfortable bidding in an online format," said Amy Cappellazzo, chairwoman of Post-War and Contemporary Development at Christie's, which is conducting the online sale.
"I think that the online space is for works of art under a certain price point," she added in an interview. "Works under $50,000 or $100,000 might well be conducted in an online capacity."
Cappellazzo also believes that Warhol, who died in 1987 before the Internet became globally accessible, would have approved of the cybersale.
"Andy would have loved the Internet. He would have loved the idea that his works could be distributed far and wide and that anyone who wanted one, could get one because bringing the works to an online format will allow anyone with a credit card to buy it. I think, for sure, he would have liked that."
Warhol's 1964 "Campbell's Chicken with Rice Soup," a tin soup can filled with concrete, which is one of several produced by him, is expected to be a highlight of the online sale with a pre-sale estimate ranging from $50,000 to $70,000. Continued...