Victoria Beckham plans UK store as juggles family and fashion

Sun Apr 28, 2013 4:25pm EDT
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By Li-mei Hoang

LONDON (Reuters) - British fashion designer and former Spice Girl Victoria Beckham said life as a working mother is a struggle but she relishes the challenge and plans to expand her empire with a retail store in London.

As mother to three boys - Brooklyn, 14, Romeo, 10, and Cruz, 8 - and to 21-month-old daughter Harper, Beckham said balancing her family life and career was a constant juggle.

"The children are my priority and always have been and always will be so it's a little bit of a juggling act," she told the Vogue Festival at London's Royal Festival Hall on Sunday.

"I really enjoy being a mum, I love my kids more than anything, but I love doing what I do as well and it's just getting the balance right which is not easy, at all."

With her second son Romeo appearing in the latest Burberry campaign and football star husband David Beckham fronting an underwear campaign for H&M, 39-year-old Beckham is busy.

But she said she was keen to build further on her success in fashion with plans to open her first retail store in London.

"This is where I want to have my first store ... I'd like to do something that is really new, really fresh. Something a little bit conceptual but not too much," she said without giving any more details.

Beckham, who made her name as pop singer Posh Spice in the 1990s British all-girl band, entered into fashion in 2004 with American denim brand Rock and Republic, co-designing jeans, skirts and knitwear before launching her own line in 2006.   Continued...

Designer and former Spice Girl Victoria Beckham is seen between models while judging the Woolmark Prize during London Fashion Week, February 16, 2013. REUTERS/Olivia Harris