Singer Kat Edmonson gets creative with financing her music

Fri May 17, 2013 6:47am EDT
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By Jeremy Gaunt

LONDON (Reuters) - If Kat Edmonson ever becomes a household name, she can put it down not just to her talent as a jazz singer, but to some decidedly modern financing as well.

The 29-year-old Texan, an old-school chanteuse with a contemporary lilt, has funded production of her second album via a community workshop and through crowd-sourcing, essentially getting the people who like her to pay for it.

The album, "Way Down Low", has now been picked up by Sony which is "launching" the singer outside the United States as an up-and-comer in a more traditional manner.

It is a far cry from her first album, which Edmonson simply charged to her credit card.

"Go into debt and pay it back (was the idea)," the singer told Reuters in an interview after performing at a church in central London.

The 2009 album was relatively successful and she garnered enough attention to appear with Lyle Lovett on Jay Leno's "The Tonight Show" on U.S. television but she was still pretty strapped for cash. So her second album came about differently.

First, she hooked up with METAlliance, a U.S. community foundation of established music producers and audio engineers who record artists they like for free, and paid for by having music fans come in to watch how they did it.

After that, however, Edmonson needed to pay for the music to be mixed. She wanted it done by Al Schmitt, whose credits include working with Frank Sinatra, Henry Mancini, Barbra Streisand, Diana Krall and a host of jazz and rock greats.   Continued...

American singer and songwriter Kat Edmonson is seen in this publicity photo provided by music label Sony in London May 16, 2013. REUTERS/Sony Music Entertainment/Florence Montmare/Handout via Reuters