Studios bring star power to promote superhero blockbusters

Mon Jul 22, 2013 3:42pm EDT
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By Piya Sinha-Roy

SAN DIEGO (Reuters) - Studios brought A-list surprises to San Diego's Comic-Con on Saturday to promote upcoming superhero blockbusters.

Comic-Con is the largest annual gathering of fans of the comic book, sci-fi and fantasy genres, drawing around 125,000 people over four days, and has become a major battleground for moviemakers.

In recent years the convention has seen more and more content showcased as studios fight to capture the attention of fans.

This year, 20th Century Fox delivered the biggest surprise, presenting the heavyweight stars of "X-Men: Days of Future Past," including Jennifer Lawrence, Hugh Jackman, Halle Berry, Patrick Stewart and Ian McKellan to an exuberant 6,000-plus crowd.

The new film will unite two generations of actors playing Marvel's "X-Men" heroes, as Bryan Singer, the director behind the original "X-Men" that spawned a franchise in 2000, uses time travel to have the older actors interact with the younger cast.

"Days of Future Past," due out in 2014, is a sequel to 2011's "X-Men: First Class," which introduced younger versions of the "X-Men" characters, with actors including Lawrence, James McAvoy and Michael Fassbender.

In an exclusive trailer shown on Saturday at Comic-Con, Jackman's Wolverine is seen traveling back through time to join a young Charles Xavier, played by McAvoy, to try to change the future.

Fox is not the only studio seeking to capitalize on the popularity of comic-book films.   Continued...

Cast member Jennifer Lawrence poses at the premiere of "The Hunger Games" at Nokia theatre in Los Angeles, California March 12, 2012. REUTERS/Mario Anzuoni