NBC plans Hillary Clinton miniseries, part of TV event strategy

Sat Jul 27, 2013 4:35pm EDT
 
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By Lisa Richwine

LOS ANGELES (Reuters) - NBC plans to air a four-hour miniseries starring Diane Lane as former Secretary of State and first lady Hillary Clinton, part of the broadcast TV network's strategy to improve its ratings by luring viewers to one-time event programming.

The part of Bill Clinton has not been cast, NBC Entertainment Chairman Bob Greenblatt said on Saturday at a meeting of the Television Critics Association.

The miniseries about the once, and possibly future, presidential candidate will "recount Clinton's life as a wife, mother, politician and cabinet member" from 1988 to the present, an NBC statement said.

Entitled "Hillary," it will start with Clinton living in the White House while her husband is serving his second term.

The series will likely air before candidates start jumping into the next U.S. presidential race in the spring or summer of 2015, Greenblatt said, responding to a question about whether the network would face demands for equal time from opponents.

Hillary Clinton is not involved in the series, he said, and the script is not yet written.

Nick Merrill, a spokesman for Hillary Clinton, had no comment.

The Clinton project and other miniseries are part of Comcast-owned NBC's effort to lift its prime-time ratings and draw live audiences to one-time events, a defense against later viewing on digital video recorders that makes programs less valuable to advertisers.   Continued...

 
U.S. Secretary of State Hillary Clinton gestures as she addresses a news conference during a NATO foreign ministers meeting at the Alliance headquarters in Brussels December 5, 2012. REUTERS/Francois Lenoir