London designers step into spring with floral fashions

Tue Sep 17, 2013 9:20am EDT
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By Li-mei Hoang and Marie-Louise Gumuchian

LONDON (Reuters) - London's designers offered a heady mix of floral inspired creations for next spring with colorful prints and intricate embellishments to entice fashion-hungry consumers into the shops.

Detailed craftsmanship on dresses, coats and accessories featured prominently on the catwalk with many designers playing up to their British heritage to attract more customers.

Burberry's Chief Creative Director Christopher Bailey presented an "English Rose Garden" themed collection of dusty pink, lavender and yellow lace dresses, teamed with its trademark trenches.

"If you look at a English rose garden, there's all these dusty rose kind of colors and then you'll see a spiky red rose in the middle and I wanted to build upon that," he told Reuters.

Fashion favorites Christopher Kane and Vivienne Westwood also drew inspiration from nature, playing with appliquéd motifs of buttercups, carnations and orchids, huge floral corsages and printed fabrics featuring traditional floral paintings.

"It's been really strong this season and I think basically you could get your whole wardrobe from things that have gone down the catwalk in London," said Laura Larbalestier, buying director at luxury boutique Browns.

"I've seen a lot of exaggerated volumes and kind of quirky shapes. There are some really interesting new proportions that we have seen in the last few days," she said, adding that designers Christopher Kane, Peter Pilotto and Simone Rocha stood out this season.

Still strapped for cash as economic woes prevail, many fashion followers are looking for statement pieces to add to their wardrobes. Buyers from around the world said they were on the look-out for London's examples of edginess and creativity.   Continued...

Designer Stella McCartney (C) poses with models wearing creations from the Adidas by Stella McCartney Spring/Summer 2014 collection during London Fashion Week September 17, 2013. REU TERS/Suzanne Plunkett