'Breaking Bad' finally makes good with best drama Emmy

Wed Sep 25, 2013 7:33am EDT
 
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By Mary Milliken

LOS ANGELES (Reuters) - Television drama "Breaking Bad" won the top Primetime Emmy award for the first time on Sunday, just as the gritty tale of a chemistry teacher turned meth cook and drug kingpin winds down to widespread acclaim.

Although it won best drama series for its fifth season, AMC's "Breaking Bad" has just one episode left to air next Sunday in its sixth and final season. Its creators credited a changing television world of binge-watching, video on demand, online streaming and social media buzz for its success Sunday.

"I don't think our show would have even lasted beyond season two if it wasn't for video on demand, and also the Internet component of it where folks get to chat," "Breaking Bad" creator Vince Gilligan said backstage. "It really has held us in good stand. It's a bold new era."

If the best drama nod vindicated the gritty power of basic cable, the best comedy series award honored the slick production values of the broadcast networks. ABC's "Modern Family," a highly stylized show about unconventional families, won the top comedy award for the fourth consecutive year.

The Emmys are handed out by the Academy of Television Arts and Sciences and in a nod to the changing times, host Neil Patrick Harris made much of the latest trends in television viewing. He opened the ceremony enclosed in a room, binge-watching on multiple screens to catch up on every episode.

"Right now, I am watching an episode of 'American Horror Story: Asylum' on my contact lens," Harris joked with the audience at the Nokia Theatre in Los Angeles.

The newest player in the television industry, online streaming company Netflix Inc, failed to score wins in best drama and best acting categories for its political thriller "House of Cards." But it took home an award for directing and was a topic of conversation backstage as competitors lauded its ability to break ground on original programming for online streaming.

Premium cable veteran HBO, which led the field with 108 of the more than 500 nominations, proved its staying power in the increasingly competitive television industry, where basic cable and Netflix have challenged its high-quality production.   Continued...

 
Executive producer Vince Gilligan accepts the award for Outstanding Drama Series for "Breaking Bad" at the 65th Primetime Emmy Awards in Los Angeles September 22, 2013. REUTERS/Mike Blake