Comcast rolls out remote control accessed through Twitter
By Jennifer Saba
(Reuters) - Comcast Corp announced on Wednesday that it developed a new remote control feature in partnership with Twitter that allows users to turn the channel through a tweet.
The "See It" button enables viewers to tune in to a live or On Demand show like Sunday Night Football or "The Voice" through their set-top box or mobile device. In addition, the button will let users program digital video recorders or to buy movie tickets through Fandango.
"Now with See It, they'll be able to tune in directly from Twitter," Dick Costolo, CEO of Twitter, said in a statement.
Comcast and Twitter said they are in discussions with other distribution partners and TV networks to use the feature to promote their content. The hope is the "See It" button will become as ubiquitous as the Facebook "like."
"There is a lot of promotion and discussion around entertainment on Twitter but the link around that consumption is broken," Sam Schwartz, Comcast chief business development officer told Reuters. "This is another tool to help people find what they want to watch."
With the See It button, a tweet promoting "The Voice" will let a Comcast Xfinity subscriber directly watch, record or remind a viewer directly through that tweet.
Media companies will also have a better sense of how to target Twitter efforts since they will be armed with aggregate data of people watching programs.
"We will know how many of those tweets generate consumption back on TV," Schwartz said. Continued...