New apps allow music fans to interact with records

Mon Nov 18, 2013 12:04pm EST
 
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By Natasha Baker

AMSTERDAM (Reuters) - Musicians in the digital age are turning to apps to woo fans and also engage them in the creative process to create new music and art.

Apps featuring indie rock band Metric, pop sensation Lady Gaga and the late John Lennon were released last week that allow fans to re-mix tracks, create music-inspired art or access rare recordings.

Toronto-based Metric's new app, METRIC Synthetica, available on iOS devices, lets fans interact with music from the band's new album using finger gestures to re-mix tunes and create their own music. Fans can toggle different instruments and speed up and slow down tracks, creating more of a conversation with the band.

"Music in the modern day is about a lot more than just the music itself," said James Shaw, the lead singer of Metric and producer of the album.

"In the late 70s and 80s it was just about the record and that was it. But now it's about being engaged in all sorts of different mediums," he added.

Shaw said he is eager to hear the creations that others will make with his music.

"Our version will always be there. But now you can break a song down according to your own imagination and it brings depth and allows people's imaginations to go into what the record is about and get a greater understanding of what they're listening to," he said.

The app is free and includes one song to re-mix. Each additional song costs 99 cents or $7.99 for 11 songs.   Continued...

 
Lady Gaga attends the "ArtRave" release event of her new album "Artpop" in New York November 10, 2013. REUTERS/Andrew Kelly