In teen star transition, Bieber may want to emulate Miley
By Eric Kelsey
LOS ANGELES (Reuters) - A role model for troubled teen star Justin Bieber could be, believe it or not, provocative songstress Miley Cyrus.
Bieber, who racked up charges in two cities in the span of a week, would be wise to use Cyrus as his guide to navigate the transition from teen pop stardom to a serious adult career, branding and celebrity crisis experts said.
Should the 19-year-old Canadian fail to chart a new music-focused course soon, he could go the way of actress Lindsay Lohan and countless other young stars who rose to fame only to have promising careers come unhinged by their personal lives.
"The hardest, hardest transition to make is from teen idol to working performer with an ongoing career," said Howard Bragman, vice chairman of online personal branding website Reputation.com.
"The streets of Hollywood are lined with teen idols who couldn't make the transition," he added. "What's ironic is that the only way to have long-term success is to really focus on your career and not focus on the rest."
In the past week, Bieber has been arrested twice. He faces charges in Miami Beach, Florida, stemming from an alleged street drag race where preliminary tests showed he had marijuana and anti-anxiety medication in his system. Another charge in Toronto accuses Bieber of assaulting a limousine driver.
The first step Bieber could take in his turnaround would be to unplug from social media and his nearly 50 million Twitter followers, said Mark Pasetsky, the head of public relations firm Mark Allen & Co and former editor of OK! magazine.
"He's got to take a step back from the spotlight," he said. "Everything he's doing right now makes him appear to be completely unstable. You're already seeing the impact of his behavior and what it's doing to his brand. He's eroding his core fan base with this type of behavior." Continued...