Eric Church entices country fans with unique videos, mature sound

Fri Jan 31, 2014 8:12am EST
 
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By Vernell Hackett

NASHVILLE, Tennessee (Reuters) - Despite having more than 2.7 million Facebook fans and over a million Twitter followers, country music singer Eric Church is not a fan of social media.

"I've never tweeted and I never will. I'm not on Facebook and I never will be," said Church during an interview in a Nashville studio.

Instead, the 36-year-old singer is going back to music basics to engage fans with videos to accompany the intimate, often melancholic love songs from his new album, "The Outsiders," due to be released on February 11.

The videos for the new songs will be connected by recurring characters and themes, which Church said would come together into one story as each installment is released.

"We know what the singles are going to be, so we've conceived and conceptualized what these videos will be," Church said. "Everybody you see in the 'Hometown' video has a story line that relates to each other."

From the heyday of MTV in the 1980s and 1990s to YouTube, music videos have long been used to popularize songs.

It is rare, however, for an artist, especially in country music, to create videos that will become a mini-movie of an album.

"I wanted something more compelling to give my fans than just the music," Church said. "I think creatively and artistically, there are broader story lines here. I thought it would add some intrigue and fun to carry these videos throughout the album and give the fans a way to be involved."   Continued...

 
Singer Eric Church smiles after performing "Springsteen" at the 47th annual Academy of Country Music Awards in Las Vegas, Nevada, April 1, 2012. REUTERS/Steve Marcus