'Hunger Games,' 'Divergent' pushed aside for new Comic Con fare
By Piya Sinha-Roy
SAN DIEGO (Reuters) - Young adult film franchises have dominated the conversation at San Diego's annual Comic Con gathering in recent years, but as the buzz-building convention kicked off on Thursday, the absence of established blockbusters has allowed studios to push new fare targeting a similar audience.
Without the star-studded film panels promoting November's "The Hunger Games: Mockingjay - Part 1," the next installment in the series starring Jennifer Lawrence, or next year's "Insurgent," the sequel to this year's "Divergent" film, convention-goers will fill up on a new crop of dystopian thrillers.
"It does feel strange that there's no big young adult panel at Comic Con this year, but what's interesting is that there are some young adult-orientated panels that are going to pick up the slack," said Dave Karger, chief correspondent of Fandango.
The "Twilight" series, "Hunger Games" and "Divergent" have all been highlights at Comic Con's main Hall H, where audiences are shown exclusive footage and studios organize promotional panels with stars and filmmakers.
The Weinstein Co kicked off the first new film in the dystopian young adult genre this year with a panel on forthcoming sci-fi drama "The Giver," in a bid to draw "Hunger Games" and "Divergent" fans.
"We'd be honored for the fans and fan base of those properties be excited about our film," said Stephen Bruno, president of marketing at The Weinstein Co.
"The Giver," based on Lois Lowry's 1993 book of the same name and out in U.S. theaters on Aug. 15, is about a boy, Jonas, who lives in a seemingly utopian society that is devoid of pain.
When Jonas meets the Giver, the keeper of memories played by Jeff Bridges, and inherits his role, he finds his understanding of the world turned upside down. Continued...