Next wave of Asian designers hits New York Fashion Week
By Marguerita Choy
NEW YORK (Reuters) - Asian names are well established on the fashion catwalks in America, and a new wave of Asian designers already accomplished at home hopes to follow suit at New York Fashion Week.
The newest designers to arrive are Asian-born and Asian-trained, looking to make inroads in the lucrative U.S. fashion market.
Their early predecessors, by comparison, had Asian heritage but were U.S.-born and U.S.-trained designers. One of the best known is Vera Wang, known for her wedding gowns and who recently designed one for celebrity Kim Kardashian.
Then came designers born in Asia but trained in the United States, such as Jason Wu, whose styles have been worn by first lady Michelle Obama.
The newest wave brings a stronger sense of their own cultures, mixed with Western sensibilities, said Lie Sang Bong, who founded his brand Lie Sangbong in 1985 in South Korea.
He is opening a New York shop in October.
"I find inspiration in Korean poetry, architecture and natural landscapes, but I’m equally fascinated by the construction of traditional Parisian couture and, at the moment, by the women of New York and the way in which they approach fashion," he said.
"New York Fashion Week is really the best means of exposing your work to a global audience, so many Asian designers want to be a part of this excitement and show here to get that exposure," he added. Continued...