Nickelodeon unveils paid streaming service for kids

Wed Feb 25, 2015 6:26pm EST
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(Reuters) - Viacom Inc's Nickelodeon unveiled on Wednesday a paid streaming service for children called Noggin that will launch on March 5 for $5.99 a month.

The mobile subscription service will be available for Apple Inc's iPhone, iPad and iPod touch devices.

Aimed at pre-school aged children, the advertising-free app will feature shows such as Blue's Clues, Little Bear and Miss Spider's Sunny Patch Friends. It will also include music and educational videos.

Noggin serves as a complement to the Nick Jr. app, which features live streaming video as well as on-demand episodes that are available with a paid-TV subscription.

Nickelodeon said it is in discussions with pay-TV distributors about offering Noggin as a premium complement to its authenticated subscribers.

(Reporting by Jennifer Saba in New York; Editing by Lisa Shumaker)