'Star Wars' sales surge toward opening weekend record
By Lisa Richwine
LOS ANGELES (Reuters) - "Star Wars: The Force Awakens" hurtled toward $125 million in U.S. and Canadian ticket sales on Friday and a potential record-breaking $225 million through Sunday, giving the long-awaited movie a shot at the biggest opening weekend of all time.
The projections from Walt Disney Co DIS.N late Friday indicated the film could eclipse the $208.8 million record set by dinosaur adventure film "Jurassic World" in June. Disney said theaters were adding showtimes to meet "unprecedented demand."
Fans eager to see the first "Star Wars" movie in a decade came dressed as Stormtroopers or Jedi. Ticket sales Thursday night and Friday surpassed previous records set by the final "Harry Potter" film in 2011.
The movie has opened in 44 countries outside North America, earning $72.7 million in total through Thursday.
At the White House, R2-D2 and two Stormtroopers surprised reporters with a quick appearance in the briefing room. First lady Michelle Obama hosted a screening for children of families that lost members to war.
The new "Star Wars" film is the seventh installment in the series created by George Lucas in 1977. Disney bought "Star Wars" producer Lucasfilm for $4 billion in 2012 and spent more than $200 million to produce "Force Awakens."
The company's shares dropped 3.8 percent on Friday, however, after BTIG analyst Rich Greenfield cut his rating on Disney to "sell" from "neutral." Greenfield said the success of "Force Awakens" would not offset the impact of subscriber losses at ESPN.
Nomura Securities analyst Anthony DiClemente, who rates Disney a "buy," said he was more confident after seeing the movie that it could become the top-grossing film of all time. The record is held by "Avatar" with $2.8 billion. Continued...