Streaming or not, Adele's '25' expected to be monster hit

Fri Nov 20, 2015 12:49pm EST
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By Michael Roddy

LONDON (Reuters) - Adele's album "25" was released worldwide on Friday, and even though it will not be on streaming services like Apple Music, Spotify and Deezer, industry analysts are expecting it to be the hit of the year.

Following in the footsteps of Taylor Swift, who withheld her album "1989" from Spotify because she did not want it streamed for free, Adele's follow-up to her 2011 hit album "21," which sold 30 million copies worldwide and won six Grammys, is available for download or as a CD, but not for streaming.

Apple Music, Spotify and Deezer, three of the main streamers, said on Thursday they would not carry it, though they hoped that would change.

"My own personal view is that record is so massive it wouldn't make any difference" if it were available for streaming or not, industry analyst Keith Jopling told Reuters.

In a message on her Twitter feed on Friday, Adele did not mention the decision not to stream the album but said she hoped fans would enjoy the music.

"This feels such a long time coming...I am so overwhelmed and grateful to be able to even put another record out," the singer said.

"The last month has been a whirlwind. It's literally taken my breath away. I hope you enjoy the record as much as I enjoyed making it for you," she added.

"Hello," the first single from the album, released at the end of October, has logged more than 400 million plays on YouTube and topped the U.S. charts for the past three weeks.   Continued...

Singer and Oscar telecast performer Adele, nominated for the song "Skyfall" from the James Bond film "Skyfall," arrives at the 85th Academy Awards in Hollywood, California February 24, 2013.  REUTERS/Lucy Nicholson