Kendall Jenner sues skin care company for $10 million over ad

Thu Feb 11, 2016 10:45am EST
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By Jonathan Stempel

(Reuters) - Kendall Jenner, the model and a star of reality TV show "Keeping Up with the Kardashians," is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.

In a complaint filed on Wednesday, lawyers for Jenner objected to Cutera Inc's advertisements for its Laser Genesis treatment, which began appearing in New York City this month ahead of Fashion Week.

One print ad quoted the 20-year-old Jenner as having said that acne had "completely ruined" her self-esteem and that her now "nearly flawless skin" was the product of visits to a dermatologist for Laser Genesis treatment.

"Ms. Jenner's actual endorsement for a worldwide campaign such as this would command a fee well into eight figures," the complaint said.

"Setting aside the monetary value, however, it is Ms. Jenner's choice whether or not to commercially endorse another party's goods and services. Cutera took that choice away from her."

The complaint filed in Los Angeles federal court by Jenner and her Kendall Jenner Inc accused Cutera of trademark infringement, false endorsement and violating her right of publicity.

Damages could reach "well into eight figures," it said.

Cutera, which is based in Brisbane, California, did not immediately respond to requests for comment on Thursday.   Continued...

Model and television personality Kendall Jenner presents a creation from the Diane von Furstenberg Fall/Winter 2015 collection during New York Fashion Week February 15, 2015. REUTERS/Eric Thayer