Eager fans line up for Kanye West's 'Pablo' clothing

Fri Aug 19, 2016 9:31pm EDT
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(Reuters) - Rapper and fashion designer Kanye West is turning his tour merchandise into high-demand fashion, and eager fans lined up on Friday to be among the first to get their hands on the limited-edition "Life of Pablo" clothing.

Hundreds waited outside pop-up stores in London, Manhattan and Los Angeles a week ahead of the rapper kicking off his "Saint Pablo" North America tour for his "The Life of Pablo" album.

The collection of t-shirts, hoodies and jackets featuring lyrics and phrases from West's album written in large gothic font, is being sold at 21 pop-up stores around the world, including Melbourne, Singapore and 14 U.S. locations.

Items ranged from $55 for a short sleeve T-shirt to $105 for hoodies and $325 for a camouflage print jacket.

West fan Perriante Biffle showed off his new long sleeve white t-shirt printed with the 'New York' location and song lyrics.

"It's Yeezy (Kanye West's nickname). You just gotta get it, bro," Biffle said.

"Even though everybody is gonna get it ... if you got that item, you're the man. So you got to get it. It's a trend."  

In Los Angeles, fashion designer Cesar Martinez waited 24 hours to be first in line and was rewarded with a phone call from the rapper himself.

"We're going to work together. I have a notebook, I'll show it to you, you'll love it. I'm the future, bro," Martinez told West. He also thanked the rapper for inspiring him, saying "I got out of the projects because of you."   Continued...

A shopper shows her "The Life of Pablo" merchandise to NYPD officers after visiting a pop up store featuring fashion by Kanye West in Manhattan, New York, U.S., August 19, 2016. REUTERS/Eduardo Munoz