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LONDON (Reuters) - Landing a Lifetime Achievement Award and performing at the BRIT Awards gave a 500 percent boost to sales of Paul McCartney's latest album "Memory Almost Full" in just one day, retailers said on Friday.
The British music industry's big night of the year on Wednesday gave stars a fillip across the board with Mark Ronson, Kylie Minogue and Take That all enjoying much improved sales.
Gennaro Castaldo from retailers HMV said: "The impact of the BRITs on artist profiles and album sales is becoming more pronounced each year."
Reporting by Paul Majendie; editing by Jeremy Lovell