"Hannah" primed to claim Super Bowl weekend

Fri Feb 1, 2008 2:44am EST
 
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By Carl DiOrio

LOS ANGELES (Hollywood Reporter) - For many films, this weekend will play like a two-day frame because of Sunday's Super Bowl -- which could carry a little gal named Hannah Montana to box-office glory.

Disney's "Hannah Montana and Miley Cyrus: Best of Both Worlds Concert" goes out in 3-D projection in 683 domestic locations, starting Friday (February 1). That's just a fraction of the playdates of most other wide openers, but the screen count hardly tells the story of the studio's extra-dimensional hopes for "Hannah."

Indeed, "Hannah" -- Montana is the performer's TV show persona, Cyrus her real name -- has a few things going for it that could help the concert film sing its way to No. 1 this weekend.

For starters, 3-D releases support higher ticket prices, and in "Hannah's" case, exhibitors are expected to charge up to $15 per admission. That's a particularly pricey ducat, considering that most ticket buyers will be tweens and younger who normally would get a break from the adult-ticket price.

Then there's the enormous built-in fan base from Disney Channel's "Hannah Montana" series -- a fan base that's hardly counting the moments to the Super Bowl kickoff.

"This is a picture that could have a good Sunday," Disney distribution topper Chuck Viane said.

TECH LIMITATIONS

As for its low screen count, blame the slow rollout of 3-D projection systems.   Continued...

 
<p>Singer/actor Miley Cyrus, star of the TV series "Hannah Montana", listens to a question during an interview for the TV show "MuchOnDemand" in Toronto, December 14, 2007. For many films, this weekend will play like a two-day frame because of Sunday's Super Bowl -- which could carry a little gal named Hannah Montana to box-office glory. REUTERS/Mike Cassese</p>