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DENVER (Billboard) - Rock the Vote and MySpace have struck a deal that combines grass-roots voter registration drives with music promotion and live events.
Through the DemROCKracy band competition, which runs through August 14, any artist with a MySpace profile can add a Rock the Vote widget to encourage fans to register to vote.
The first 25 bands to rack up 150 new registered voters will have their music added to a playlist distributed by digital jukebox network TouchTunes.
The band that registers the most voters and wins an online poll will open the Rock the Vote party at the Democratic National Convention on August 25 in Denver, which will be rebroadcast on AT&T's Blue Room, as well as other prizes.