"10,000 BC" clubs the DVD competition

Thu Jul 3, 2008 1:53pm EDT
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By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - The prehistoric epic "10,000 BC" scored a triple victory on the latest home video charts, topping the national DVD sales and rental charts as well as the Blu-ray Disc sales chart its first week in stores.

Director Roland Emmerich's March release, which cost just over $100 million to make, ended up grossing about $270 million worldwide.

The DVD easily beat "The Spiderwick Chronicles" for the No. 1 slot on the Nielsen VideoScan sales chart for the week ending June 29, racking up about 25 percent more sales than the children's fantasy, which grossed about $160 million worldwide.

The romantic comedy "Definitely, Maybe" debuted at No. 3, followed at No. 4 by "Fool's Gold," the previous week's top seller.

"10,000 BC" also topped Home Media Magazine's video rental chart, generating about 20 percent more activity than second-ranked "Fool's Gold," which was No. 1 the previous week. "Spiderwick" bowed at No. 3, and "Definitely, Maybe" at No. 6.

On the Blu-ray chart, "10,000 BC" easily took the top spot, with second-ranked "Spiderwick" selling just 31% as many copies, according to Nielsen VideoScan data.

Despite critical acclaim, radio humorist Adam Carolla's romantic comedy "The Hammer" failed to make much of a dent on the charts. I debuted at No. 140 on the DVD sales chart, and at No. 60 on the rental chart.

Reuters/Hollywood Reporter

<p>Cast member Steven Strait poses at the premiere of "10,000 B.C." at the Grauman's Chinese theatre in Hollywood, California March 5, 2008. REUTERS/Mario Anzuoni</p>