Latest "Hulk" may not spawn a sequel

Wed Jul 9, 2008 1:18am EDT
 
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Carl DiOrio

LOS ANGELES (Hollywood Reporter) - It's a tale of two movies, with an oddly similar ending.

Five years ago, "Hulk," the first movie based on Marvel's hulking green comic book character, rang up $245 million in worldwide box office but was widely dismissed as a commercial failure.

The second attempt, "The Incredible Hulk," amped up the fun factor and dialed down the brooding of director Ang Lee's original but is unlikely to gross significantly higher than its predecessor and might not spawn a sequel. And it's been dubbed a success.

What gives?

"We're happy with the financial results, even if they (only) reach the first film's levels," a Marvel insider insisted. "Having a sequel is not the definition of success."

That's fortunate, as even outpacing the first film's worldwide haul by 10% looks optimistic at this point, and that's not likely to stoke enthusiasm for a franchise follow-up anytime soon.

After four weekends, the Louis Leterrier-directed "The Incredible Hulk" has earned $125 million, the same as what "Hulk" had pulled in at the same time in its run. "Hulk" finished with $132 million, and its successor is unlikely to do much better.

Its foreign rollout is still in progress, with comics-friendly Japan among the territories the remake has yet to bow, but it appears likely that the Edward Norton starrer will struggle to reach $130 million internationally. The first film tallied $113.2 million overseas.   Continued...

 
<p>The Hulk in a scene from "The Incredible Hulk". REUTERS/Universal Pictures/Handout</p>