"The Simpson's" wins 10th best cartoon Emmy

Sat Sep 13, 2008 10:50pm EDT
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By Steve Gorman

LOS ANGELES (Reuters) - "The Simpsons" once again claimed U.S. television's highest honor for a prime-time cartoon on Saturday at the Creative Arts Emmy Awards, extending the show's record winning streak.

It marked the 10th time that "The Simpsons," airing on the News Corp Ltd-owned Fox network for 19 seasons as the longest-running comedy series in prime time, was named best half-hour animated show.

The latest accolade for the hit cartoon about a lazy, slow-witted family man named Homer Simpson came during a 3 1/2-hour presentation of the 60th annual Creative Arts Emmy Awards, mostly honoring achievements in categories like makeup, costumes, sound editing and art direction.

The ceremony, which airs next week on cable TV, serves as a prelude to the higher-profile Primetime Emmys on September 21.

The single most decorated program of the evening was HBO's historical mini-series "John Adams," about the second U.S. president, which clinched eight awards. That tally accounted for half of the 16 trophies collected by HBO overall, maintaining the dominance of Time Warner Inc.'s pay cable channel in the Emmy sweepstakes.

The critically acclaimed new TV drama, "Mad Men," AMC's 1960s period piece set in the world of New York's Madison Avenue advertising industry, was the second most celebrated program of the night, and the No. 1 series, with four awards.

Emmy voters also embraced TV's more subversive side as they saluted a special installment of the satirical cartoon "South Park," a heavily bleeped video clip by comedian Sarah Silverman and the reality show starring edgy comic Kathy Griffin.

Silverman and four co-writers shared the prize for best original music and lyrics for their profane song, "I'm F---ing Matt Damon," which became an Internet sensation after the video clip of her performance aired on ABC's "Jimmy Kimmel Live!"   Continued...

<p>Writer and composer Sarah Silverman holds the Emmy award for Outstanding Original Music and Lyrics for the song "I'm f***ing Matt Damon" at the 2008 Primetime Creative Arts Awards in Los Angeles September 13, 2008. REUTERS/Mario Anzuoni</p>