April 14, 2008 / 8:12 AM / 9 years ago

It's "Jingles" all the way for CBS, Burnett

<p>Producer Mark Burnett addresses the audience about the upcoming Shrek III film during announcements by AOL regarding their 2007-2008 lineup in New York April 17, 2007.Lucas Jackson</p>

LOS ANGELES (Hollywood Reporter) - CBS wants to cue up "Jingles" in the summer.

The network is readying a new reality show from "Survivor" producer Mark Burnett where contestants compose melodies to sell products.

CBS ordered eight episodes of the advertiser-friendly "Jingles" (working title) before the Hollywood writers strike started last November. Sources said the series has started casting and preproduction, and CBS is expected to announce a summer launch within the next couple of weeks.

The one-hour competition will feature contestants writing and performing product jingles before a panel of judges. The serenaded item can range from groceries to clothing to writing a theme song for a TV show. Viewers will pick the winning jingle each week, and the tune later will be used in a commercial.

Burnett helped pioneer product placement in reality television, through such shows as "Survivor" and "The Apprentice." But as the entire point of "Jingles" challenges is to better sell a product, the show could take ad integration to a new level.

Although "Survivor" continues to be a formidable ratings force on CBS, both parties could use a fresh unscripted hit. CBS canceled "Secret Talents of the Stars" last week after a single episode, while Burnett's most recent efforts -- "My Dad Is Better Than Your Dad" and "Amnesia" -- have performed modestly for NBC.

Burnett also has his hit "Are You Smarter Than a 5th Grader?" continuing with new episodes on Fox in the summer.

Reuters/Hollywood Reporter

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below