NEW YORK (Billboard) - Lou Reed will serve as the keynote speaker for the annual South by Southwest Music Conference, which kicks off in Austin, Texas, on March 13.
The rocker will discuss his career during the opening session at the Austin Convention Center. SXSW, which runs through March 16, will also feature a screening of the Julian Schnabel performance documentary "Lou Reed's 'Berlin."'
Also confirmed to speak at SXSW, one of the biggest events on the music calendar, are composer Steve Reich and Sonic Youth frontman Thurston Moore, Hall & Oates principal Daryl Hall and Sire Records founder Seymour Stein. The early performer lineup includes My Morning Jacket, Daniel Lanois, Mala Rodriguez and Dokkebi Q.
Last year's SXSW was keynoted by the Who's Pete Townshend, who also made several on-stage appearances during the event.