Disney rocks with "Camp" musical

Mon Jun 23, 2008 4:20am EDT
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By Kimberly Nordyke

LOS ANGELES (Hollywood Reporter) - Disney Channel's Jonas Brothers movie "Camp Rock" debuted big Friday night, though it didn't match last year's record-setting "High School Musical 2."

"Camp Rock," which features a slew of musical performances from the teen heroes, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the cable network's second-most-watched original movie ever behind "HSM 2," according to Nielsen. "Camp Rock" pulled in about half of that movie's audience (17.2 million) in its August 17 premiere.

However, "Camp Rock" did outperform the original "HSM," which debuted in January 2006 to 7.7 million viewers, and other original movies like "Jump In!" which averaged 8.2 million in January 2007.

In the kid demos, "Camp Rock" drew 3.5 million kids 6-11 and 3.4 million tweens 9-14, which Disney said was higher than "American Idol's" most recent season premiere and finale on Fox.

The movie made Disney Channel the most-watched network from 8-10 p.m. Friday in total viewers, topping runner-up CBS by more than 3 million.

On Saturday, "Camp Rock" averaged 3.6 million total viewers when it aired as part of on sister broadcast channel ABC. It aired again Sunday on cable's ABC Family, and will premiere on Disney.com Monday.

Reuters/Hollywood Reporter

<p>Brothers Nick (L), Joe (C), and Kevin Jonas arrive for the premiere of the film "Camp Rock" in New York June 11, 2008. REUTERS/Lucas Jackson</p>