"Enchanted" tops DVD sales

Thu Mar 27, 2008 1:29am EDT
 
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By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - "Enchanted" narrowly triumphed over "I Am Legend" to nail down the No. 1 spot on the latest DVD sales chart, according to data issued Wednesday.

"Legend" earned $256.2 million at the box office, more than twice as much as "Enchanted," which grossed $127.8 million.

But the sales appeal of family titles propelled the Disney film to the top spot on the Nielsen VideoScan chart for the week ended March 23.

"Legend" did debut at No. 1 on Home Media Magazine's video rental chart, with estimated rental earnings of $10.1 million. "Enchanted" bowed at No. 3 with $8.5 million. Last week's champ, Oscar winner "No Country for Old Men," slipped to No. 2 with $9.2 million, bringing its total to $19.4 million -- more than a quarter of its theatrical gross.

"Atonement" debuted at No. 4 on the sales chart, and at No. 5 on the rental chart with estimated earnings of $7.3 million.

"Legend" was the week's top Blu-ray Disc seller, moving four times as many copies as "Enchanted" -- not surprising, given that the next-generation format is still in the early-adopter stage, a demographic of mostly young men.

Reuters/Hollywood Reporter

 
<p>Actors Amy Adams (L) and Patrick Dempsey, stars of the film "Enchanted", pose at the film's premiere in Hollywood, California November 17, 2007. REUTERS/Fred Prouser</p>