Dave Stewart, Nokia envision brave new mobile world

Sat Mar 29, 2008 11:11pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

By Antony Bruno

DENVER (Billboard) - At first glance, Nokia's Tero Ojanpera and Dave Stewart might seem like an odd pair.

As executive vice president of entertainment and communities for Nokia, Ojanpera oversees all of the company's music, gaming, video and social networking initiatives, including the Nokia Music Store and Comes With Music.

Stewart is a musician/producer best known as one half of the Eurythmics. In February, Stewart was named founding member of Nokia's new Artist Advisory Council, an initiative created to foster an artist-friendly environment within the company.

But the two have more in common that meets the eye. Stewart has strong ideas on how technology and digital business models should benefit acts and their fans, and, in fact, was the driving force behind the council's creation. Ojanpera, meanwhile, aims to combine Nokia's entertainment content services with its social networking capabilities to help fans and artists better connect and communicate to promote and distribute new content.

For Nokia, the effort is central to its reinvention from a handset vendor with 40 percent of the global mobile phone market share to a Web services company. For Stewart, the technologies of today and tomorrow represent a new stage of creative and professional development he hopes to share not only with musicians but also with filmmakers and others in the creative community.

Q: Can you give us a better idea what the vision of the Artist Advisory Council is?

Dave Stewart: It's a vision of the future where people would want to dig deeper in the world of an artist and where artists would be willing to be more experimental because the payment systems would be more transparent and different than they are today. It's about artists linking together and being collaborative.

Tero Ojanpera: If you think about the artist's point of view, it's not about selling one track or selling a ringtone or wallpaper. It's about how you create a discovery mechanism (that) represents the artist in a way that gives justice to their work. It's not just putting something online in a digital format -- the technology will enable us to make a rich world where things come together in a really new fashion.   Continued...

<p>Former Eurythmics member Dave Stewart and his wife Anoushka Fisz attend the premiere of "Elizabeth: The Golden Age" in Universal City, California October 1, 2007. REUTERS/Mario Anzuoni</p>