Porn to spice up cell phones

Wed Jan 30, 2008 2:55pm EST
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By Sinead Carew

NEW YORK (Reuters) - Size matters in pornography, except when it comes to tiny mobile phone screens, the next frontier for erotica.

If the adult entertainment industry has its way, Americans will soon get a choice of free porn on cell phones -- or at least some photographs of good-looking girls in bikinis.

Unlike in Europe, mobile porn has yet to take off in North America as carriers have been afraid of offending political and religious groups and parents concerned about children being exposed to adult content.

That may change this year as phone companies plan to loosen control on their networks to allow a wider variety of gadgets and services, while introducing new tools to shield minors. More advanced phones with better Web browsers like Apple Inc's iPhone also offer higher quality pictures and video.

"It will be impossible to stop the adult business exploitation of mobile entertainment," said Gregory Piccionelli, a lawyer specializing in adult entertainment at law firm Piccionelli & Sarno.

He predicted that U.S. consumers may soon be offered free porn on mobile phones alongside paid services like live video or "adult dates," a term for prearranged sex with strangers.

A conference being held in Miami this week is devoted to discussing mobile opportunities as the porn industry seeks to find a new driver of growth. A surfeit of free online porn sites has cut into profits that have so far come mainly from DVDs, videotapes and pay-per-view or subscription-based Web sites.

To survive, adult entertainers need to be on top of phone trends, said Jay Grdina, president of adult entertainment provider ClubJenna Inc, which he co-founded with his wife, world-famous porn star Jenna Jameson.   Continued...

<p>A woman uses a cell phone in a file photo. REUTERS/Will Burgess</p>