May 1, 2008 / 1:41 AM / 9 years ago

Tim McGraw designs men's fragrance

<p>Singer Tim McGraw performs during a Hurricane Benefit concert at the New Orleans Arena in New Orleans, Louisiana, July 5, 2006. REUTERS/Sean Gardner</p>

NASHVILLE (Billboard) - Why didn’t Merle Haggard or Waylon Jennings think of this?

Country superstar Tim McGraw will launch a men’s cologne in August, fragrance firm Coty Inc. said.

“McGraw by Tim McGraw” comes in a “masculine and sophisticated” bottle, Coty’s statement said. There was no reference to the type of scent.

The metrosexual musician worked closely with Coty to develop the scent, and recently shot an advertising campaign in Los Angeles, Coty said.

Other celebrities who have aligned with Coty include Celine Dion, Shania Twain and Jennifer Lopez.

Reuters/Billboard

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