Nine Inch Nails hammers scalpers with new policy
By Susan Visakowitz and Jacob Smyle
NEW YORK (Billboard) - In a move meant to get fans into premium seats and bypass ticket brokers and scalpers, industrial-rock band Nine Inch Nails has reserved tickets to each of its upcoming summer tour dates for registered users of its Web site, NIN.com.
The limited allotment of tickets will be made available through online pre-sales only to users registered under their legal names on NIN.com. Tickets acquired through these pre-sales will be marked with the purchaser's name and will have to be picked up at the appropriate venue on the date of the event. A valid government-issued ID matching the name printed on the ticket will be required for entrance.
The pre-sales will begin about 72 hours before general online ticket sales for each event.
Nine Inch Nails' summer tour kicks off July 25 at the Pemberton Festival in Pemberton, British Columbia, and continues through September 6.
Nine Inch Nails' new fan ticketing procedure follows similar strategies from bands like Pearl Jam and Maroon 5, who have also required fans who purchase tickets from their Web sites to pick up tickets with valid I.D. at the concert only.
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