Concert producers rose to challenge of Obama rally

Fri Nov 21, 2008 7:39pm EST
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By Ray Waddell

NASHVILLE (Billboard) - November 4 was a historic night for the United States, the city of Chicago and, on another level, for C3 Presents.

C3, an Austin, Texas-based promoter/event producer whose principals are Charlie Jones, Charles Attal and Charlie Walker, produces Chicago's Lollapalooza and Austin's Austin City Limits Festival.

It now has another production credit: Barack Obama's election night victory rally in Chicago's Grant Park.

"It was definitely one of the coolest things I have ever been involved in," Jones says. "It was a humbling experience and very emotional."

C3's relationship with the Obama campaign began during the Democratic Party presidential primaries, when C3 produced a few outdoor rallies in Texas.

"Their campaign office is right across the street from Grant Park, and it's very well-known that we produce Lollapalooza" in Grant Park, Jones says. "It was a natural fit."


The election night rally was different from other C3 events not only in its purpose but in how quickly it had to be put together. Those involved in the planning included the Obama campaign and Chicago police, public works, sanitation and the mayor's office.   Continued...