CBS declares ratings victory for November

Tue Nov 25, 2008 12:40am EST
 
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By James Hibberd

LOS ANGELES (Hollywood Reporter) - CBS on Monday declared an early November sweep victory among total viewers, though the race for the key adult demographic group remains too close to call.

For the eighth consecutive November, CBS is projected to be the most-watched network during the sweep, when data is gathered to set local advertising rates.

CBS has averaged 11.8 million viewers this month, followed by ABC (10.5 million), NBC (7.8 million), Fox (7 million) and the CW (2.2 million).

Despite overall broadcast industry doldrums, CBS clocked 14 shows hitting season- or series-high ratings in viewers or in the adult 18-49 demographic.

With three nights remaining, the race for adults 18-49 remains a dead heat. CBS and ABC average a 3.1 rating each, with the victor likely hinging on the performance of ABC's "Dancing With the Stars" finale. Those two networks are followed by NBC (2.9), Fox (2.7) and the CW (1.0).

MyNetTV also is continuing its ratings growth, averaging 1.7 million and a 0.6 rating in November, both up more than 35 percent from last year.

Reuters/Hollywood Reporter

 
<p>Actress Marg Helgenberger smiles during the panel for the CBS television show "CSI: Crime Scene Investigation" at the "Television Critics Association" summer 2006 media tour in Pasadena, California, July 16, 2006. REUTERS/Mario Anzuoni</p>