Wanted by MTV: "Adventure capitalists"
By Kimberly Nordyke
LOS ANGELES (Hollywood Reporter) - MTV is developing a slate of eight new "aspirational, enterprising and empowering" series for 2009 as part of a push to ramp up the network's original programing.
Among them are spin-offs of "Run's House" and "Rob & Big"; a show from Nick Lachey about performing arts students in Cincinnati; another from Johnny Knoxville starring a professional daredevil; and a series that goes behind the scenes at CollegeHumor.com.
Also on the slate are a Donald Trump-produced series that will attempt to reform party girls, a series produced by "South Park" creators Matt Stone and Trey Parker that's based on the "How's Your News?" short films, and a college-set series produced by students.
"These new series reflect Generation 'Why Not?' -- living, working and playing on their own terms, 'adventure capitalists' if you will, pursuing a variety of thrill-seeking, 2.0, express-yourself enterprises," said Brian Graden, president of entertainment at MTV Networks Music Group.
The new series:
-- "Nitro Circus," starring freestyle motocross rider Travis Pastrana and his daredevil buddies. Knoxville will serve as an executive producer.
-- "The CollegeHumor Show," which takes a look at the "offbeat" workplace of the twentysomething-run Web site CollegeHumor.com.
-- "Rob Dyrdek's Fantasy Factory," featuring the co-star of MTV's "Rob & Big," who is trying to expand the reach of his skateboarding business with the Fantasy Factory, a 25,000-square-foot industrial complex turned fun house. Continued...