"60 Minutes" unveils special edition DVD on Obama
By Alex Dobuzinskis
LOS ANGELES (Reuters) - Taking its cue from Barack Obama's slogan "Yes we can," the team at venerable news program "60 Minutes" is taking its chances in the DVD market with a special edition disc covering the president-elect's path to the White House.
News programing has never been as hot an item as movies or television dramas on DVDs but CBS, the network behind "60 Minutes, says it could release future discs using the program's brand despite the short shelf-life of news programing.
"We're always looking for the right opportunity to do this, and you couldn't find a better example than the Barack Obama story," said Jeff Fager, executive producer of "60 Minutes."
The DVD special will be called "Obama: All Access." It goes on sale the first week of February following Obama's inauguration January 20. Executives at CBS, which is owned by CBS Corp,, declined to predict how many units might sell.
It is the first time "60 Minutes" has released a special edition DVD with material that never aired on TV which, combined with its four-hour length, sets "Obama: All Access" apart from other "60 Minutes" discs sold in the past two years, network executives said. Those DVDs contained the latest "60 Minutes" stories, but only as they appeared on the program.
The DVD will show Obama's complete inaugural speech, and other notable campaign speeches. Other features include his first post-election TV interview on "60 Minutes," which lured 25 million viewers, and previously unaired footage such as him talking about Abraham Lincoln in the Illinois statehouse.
The disc also shows Obama behind-the-scenes with family.
Robert Thompson, a professor of pop culture at Syracuse University, said old news programing can be a tough sell. Continued...