Jonas Brothers hit flat note at box office

Sun Mar 1, 2009 2:18pm EST
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LOS ANGELES (Reuters) - Teen idols the Jonas Brothers got beaten up by a pistol-packing granny at the weekend box office in North America, failing to live up to the hype generated by their concert movie.

"Jonas Brothers: The 3D Concert Experience" came in at No. 2 with estimated three-day sales of $12.7 million, distributor Walt Disney Co said on Sunday. The studio had hoped for $15 million, which itself paled against wild industry forecasts that reached as high as $25 million.

The film's core audience of screaming young girls was evidently outnumbered by the older black women who ensured that "Madea Goes to Jail" logged a second term at No. 1.

The comedy about a tough-talking old lady earned $16.5 million, taking its 10-day total to $64.9 million. The Lionsgate release has already become the biggest of the six movies prolific filmmaker Tyler Perry has released since February 2005. Perry, 39, dons drag to play Madea, a character featured in many of his critic-proof films and plays.

Lionsgate is a unit of Lions Gate Entertainment Corp, in which activist investor Carl Icahn recently disclosed that he had taken a 14.3 percent stake.

Meanwhile, "Slumdog Millionaire" jumped two places to a new high of No. 3, on the heels of its eight Oscar wins last Sunday. The Mumbai-set romantic drama earned $12.2 million, the biggest haul for a best-picture winner in at least 10 years, said News Corp-owned distributor Fox Searchlight.

The three-day haul represented a 45 percent increase over last weekend's sales, thanks in part to a boost in the theater count by almost a third. British director Danny Boyle's film has earned $115.1 million after 16 weekends.


The disappointing No. 2 start for "Jonas Brothers: The 3D Concert Experience" is a rare setback for the fresh-faced siblings -- Kevin, 21, Joe, 19 and Nick, 16.   Continued...

<p>Musicians Nick, Joe and Kevin Jonas (L-R) speak at a news conference announcing their new movie "Jonas Brothers: 3D Concert Experience" in Westchester, New York February 28, 2009. REUTERS/Cary Horowitz</p>