March 8, 2009 / 3:42 PM / in 9 years

"Watchmen" hits big time at box office

<p>Cast member Jeffrey Dean Morgan attends the party following the premiere of the movie "Watchmen" in Hollywood, California March 2, 2009. The movie opens in the U.S. March 6. REUTERS/Mario Anzuoni</p>

LOS ANGELES (Reuters) - “Watchmen,” an unorthodox superhero movie that took two decades to reach the big screen, took the No. 1 spot at the weekend box office in North America on Sunday, but fell a little short of expectations.

The adaptation of a cult comic book series sold an estimated $55.7 million in tickets in its first three days, distributor Warner Bros. Pictures said, becoming the biggest opening of the year.

But pundits had expected an opening in the $60 million-plus range, and the tally was considerably lower than the $71 million start two years ago for “300,” the previous film from “Watchmen” director Zack Snyder. The ancient battle epic holds the record for a March opening. “Watchmen” ranks at No. 3.

“Our expectations were met,” said Dan Fellman, president of domestic theatrical distribution at the Time Warner Inc-owned studio.

He said the film’s 161-minute running-time inevitably affected business, restricting theaters to one main evening screening. Male moviegoers accounted for about two-thirds of the audience, with the “sweet spot” aged between 17 and 35, Fellman said.

The occasionally gruesome film, which cost about $120 million to make, revolves around a team of crime-fighters targeted in a dastardly plot with dangerous implications for mankind.

OBSCURE ACTORS, CHARACTERS

A relatively unknown cast plays a similarly obscure lineup of characters, including the vigilante Rorschach (Jackie Earle Haley), the naked blue giant Dr. Manhattan (Billy Crudup), and the occasionally topless Silk Spectre (Malin Akerman).

The project is based on the sprawling 1980s “Watchmen” comic books by Alan Moore and Dave Gibbons, which were long considered unfilmable because of their multiple characters, violence, digressions and abundance of dialogue.

That did not stop studios such as Twentieth Century Fox and Paramount Pictures from attempting adaptations. Warner Bros. came aboard in late 2005, and brought on Snyder who was working on the effects-heavy “300” at the time.

But all the hard work on “Watchmen” was almost ruined earlier this year by a last-minute legal challenge from Fox, which claimed it held the distribution rights. Under a settlement announced in January, the News Corp-owned studio will take 8.5 percent of gross profits.

Warner Bros. is already sharing profits with closely held financier Legendary Pictures, its partner on “The Dark Knight,” and foreign distributor Paramount. The Viacom Inc-owned studio opened the film simultaneously in much of the world. Sales data were not immediately available.

Top critics were largely underwhelmed by "Watchmen," according to Rotten Tomatoes (www.rottentomatoes.com), a web site that aggregates reviews.

After two weekends at No. 1, “Madea Goes to Jail” slipped to a distant No. 2 with $8.8 million, taking its 17-day haul to $76.5 million, a record for prolific actor/writer/director Tyler Perry. The black-themed comedy was released by Lionsgate, a unit of Lions Gate Entertainment Corp.

Fox’s unstoppable Liam Neeson thriller “Taken” rose one place to No. 3 with $7.5 million in its sixth weekend. It has earned $118 million to date.

Reporting by Dean Goodman, editing by Anthony Boadle

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