"Twilight" takes lead in '09 video sales

Mon Mar 30, 2009 9:47pm EDT
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By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - "Twilight" has quickly become the biggest home-video release of the year, selling 5.6 million units during its first eight days, according to trade publication Home Media Magazine.

The vampire romance took the crown from "Madgascar: Escape 2 Africa," which has sold an estimated 5.3 million units since its February 6 release, according to Home Media research.

"Twilight," like the "Madagascar" sequel, wasn't released on the traditional Tuesday street date. Rather, the film arrived on DVD and Blu-ray Disc on Saturday, March 21 ("Madagascar" came out on a Friday).

The release sold 3 million units its first day in stores, according to distributor Summit Entertainment, enough to send it to the top of the Nielsen VideoScan First Alert sales chart for the week ended March 22.

Just 3 percent of the film's total unit sales came from Blu-ray Disc, not surprising given the "Twilight's" Blu-ray Disc edition is being sold only at Target Stores and Best Buy until May 5.

(Editing by Dean Goodman at Reuters)

<p>Actor Robert Pattinson and actress Kristen Stewart arrive for the UK premiere of "Twilight" in London's Leicester Square December 3, 2008. REUTERS/Stephen Hird</p>