Global box office hits record $28 billion in '08

Tue Mar 31, 2009 8:44pm EDT
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By Sue Zeidler

LOS ANGELES (Reuters) - The global movie box office rose 5 percent to a record $28.1 billion in 2008 as fans sought to escape tough economic times through the triumphs of superheroes in films like "The Dark Knight," and "Iron Man."

The Motion Picture Association of America on Tuesday said domestic ticket sales in the United States and Canada reached $9.8 billion, up 1.7 percent from 2007, and accounted for 35 percent of the worldwide total.

The box office in international markets, excluding Canada, climbed to a record $18.3 billion, up 7 percent from 2007, and accounted for 65 percent of the global total.

"Movies can still be counted on to boost people's spirits as well as the economy," said Dan Glickman, the chairman and chief executive of the movie trade group, in prepared comments for ShoWest, an annual convention held in Las Vegas.

Glickman said the domestic box office has remained strong in 2009, surging 11 percent in the first 10 weeks of the year.

David Miller, analyst with Caris & Co, said the lineup for the U.S. summer movie season looks exceptional with many big titles set for release, including "X-Men Origins: Wolverine," "Star Trek" and the newest "Harry Potter" installment.

"We believe the Street now has (a) little more comfort with the summer...lineup out of the studio system, which looks outstanding," Miller said in a report.

But strong ticket sales have not always helped Hollywood.   Continued...

<p>The 'Batmobile' arrives for the European Premiere of The Dark Knight in Leicester Square in central London July 21 2008.REUTERS/Toby Melville</p>