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LOS ANGELES (Hollywood Reporter) - A viral video billed as "Breckin Meyer Responds to Perez Hilton" plays like a parody of Hilton's video statement about his recent run-in with the Black Eyed Peas in Toronto. But in fact it's a stealth promo for an upcoming "Robot Chicken" DVD release.
Since being released Wednesday on FunnyOrDie.com (www.FunnyOrDie.com) and later on AdultSwim.com (www.AdultSwim.com), the clip of actor/writer Meyer, which features Zac Efron, has nabbed about 370,000 views.
It was written by "Robot Chicken" creators Seth Green and Matthew Senreich and head writer Tom Root to tease Adult Swim's unusual marketing campaign for the DVD release of the animated series' extended "Star Wars Episode II" special.
Green and Senreich are donning skates to host an eight-city roller-rink tour across the U.S. The admission-free events will feature performances by hip-hop band Gym Class Heroes and appearances by "Robot Chicken" writers, producers and voice cast members, including Meyer, as well as guest bands.
Sponsored by Boost Mobile, Adult Swim's "Robot Chicken: Star Wars Episode II" Roller Skating Tour kicks off August 1 in Los Angeles, with stops in Las Vegas, Denver, Kansas City, Mo., Indianapolis, Richmond, Va., Philadelphia and New York.
"Grab your friends, your couples skate partner and some kneepads," Green said. "We're coming to your town! Or at least to a major market somewhat close to your town."
To heat things up, "Robot Chicken" will hold a preview party July 25 during Comic-Con in San Diego with a guest DJ. It's open to the public.
"When Seth first pitched the idea of throwing roller-skating parties around the country, I rolled my eyes and laughed at him," Senreich said. "Now that we're actually going to do it, I'm in awe of its absurdity and can't wait to attend. It fits with the randomness of our 'Robot Chicken' show."
The "Robot Chicken: Star Wars Episode II" DVD, which features 15 minutes of never-before-seen footage, will be released July 21. The final nine new episodes of the show's fourth season begin July 26.
Editing by Sheri Linden at Reuters