YouTube signs deal to feature Time Warner cable shows
By Yinka Adegoke
NEW YORK (Reuters) - YouTube has signed a deal with Time Warner Inc to feature program clips from a range of its cable networks, including CNN, Cartoon Network and TNT, the online video site said on Wednesday.
The move is the latest by the Google Inc-owned video service to increase the range of video clips through which it can sell advertising as it tries to improve its chances of becoming profitable in the near term.
Currently, most YouTube clips are uploaded by users. But marketers are reluctant to advertise alongside so-called user generated content, fearing the clips will either look unprofessional or feature inappropriate subject matter.
No financial details of the deal with Time Warner were disclosed but both sides will share advertising revenue.
Some Time Warner-owned short-form program clips are already available on YouTube including HBO promotional videos and CNN International news outside the United States.
The new deal will expand the Time Warner material on YouTube, adding clips from programs featured on TV networks CNN, Cartoon Network, Adult Swim, The CW, and TNT as well as some Warner Brothers movies.
Included in the deal are popular programs like "Gossip Girl" and "The Ellen DeGeneres Show," and executives said that both sides will work on expanding the deal in the future.
An expanded deal could see more full-length programing on the website similar to Hulu, a popular video service owned by News Corp, NBC Universal and Walt Disney. Continued...