"Mad Men" and "30 Rock" win top Emmys, again

Tue Sep 22, 2009 1:12pm EDT
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By Jill Serjeant

LOS ANGELES (Reuters) - The low-rated shows "30 Rock" and "Mad Men" shared the spotlight at the Emmy Awards for a second year on Sunday, but most of their stars were snubbed as the acting awards went to repeat winners or surprise choices.

Tina Fey, the creator and star of NBC's "30 Rock," failed to defend her best comic actress title. She lost to Australia's Toni Collette, who plays a woman with multiple personalities in Showtime's "United States of Tara."

Fey's co-star, Alec Baldwin, was the only one of 13 nominees from either "30 Rock" or "Mad Men" to win an acting prize, in his case for playing a bumbling network TV boss.

Still, "30 Rock" was named best comedy for a third year, and "Mad Men" best drama for a second. Both prizes were announced at the end of the three-hour ceremony.

"Phew! That was a nail-biter," said Fey, accepting the big prize for "30 Rock," which won just five of the leading 22 Emmys for which the cult favorite had been nominated.

"Mad Men," whose audience is about 2 million on the niche cable channel AMC, won just three of the 16 Emmys for which it had been nominated. Last year, the period saga made history by becoming the first series from a cable network other than HBO to win the Emmy for best drama.

"I may be the only person in the room with complete creative freedom. That's why the show is so good," said "Mad Men" creator Matthew Weiner, who shared the Emmy with Kater Gordon for best drama writing.

Glenn Close repeated her win for best dramatic actress for her role as a ruthless lawyer in "Damages" on the FX cable channel. Accepting her award, Close called it "the character of my lifetime."   Continued...

<p>Executive producer and writer Matthew Weiner accepts the award for best drama series for "Mad Men" at the 61st annual Primetime Emmy Awards in Los Angeles, California September 20, 2009. REUTERS/Mario Anzuoni</p>