"30 Rock," "Mad Men" out to defend Emmy trophies

Sun Sep 20, 2009 8:03am EDT
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By Jill Serjeant

LOS ANGELES (Reuters) - Will the "Mad Men" of U.S. television score a second Emmy best drama victory and can anyone stop comic actress Tina Fey and "30 Rock"?

The U.S. television industry bestows its highest honors on Sunday at the 61st Prime Time Emmy Awards in a ceremony hosted by actor Neil Patrick Harris that is expected to be dominated by two very different shows.

NBC's self-parody of network TV, "30 Rock", goes into Sunday with a leading 22 nominations, including best comedy, best comic actress for Fey -- its star and creator -- and best comedy actor for Alec Baldwin, who all won Emmys last year.

"Mad Men", the AMC series set in the 1960s advertising industry, has 16 nominations and is favored to repeat its win last year, when it became the first series from a cable network other than HBO to win the Emmy for best drama.

"I think we will definitely see repeats of the best drama and comedy winners of last year, and we risk seeing repeats of all of the top winners for the first time in Emmy history," said Tom O'Neil of awards web site www.theenvelope.com.

"There's going to be a lot of outcry if that happens and unjustifiably so, because if these shows deserve to win, they should. But people want fresh new things," he said.


The Academy of Television Arts and Sciences expanded the number of nominees this year in a bid to acknowledge the range of offerings on more than 120 network and cable channels available to American viewers.   Continued...

<p>Actress Tina Fey poses with her Emmy award for Outstanding Guest Actress in a Comedy Series for her portrayal of Governor Sarah Palin on "Saturday Night Live" at the Primetime Creative Arts Emmy Awards in Los Angeles, September 12, 2009. REUTERS/Danny Moloshok</p>