Lohan to stay on at Ungaro fashion house, despite criticism

Tue Nov 24, 2009 12:01pm EST
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By Marie-Louise Gumuchian

MILAN (Reuters) - Hollywood wild child Lindsay Lohan is staying on as artistic adviser at fashion house Emanuel Ungaro despite her debut collection being panned by critics, president and chief executive Mounir Moufarrige said on Tuesday.

The designs are selling well but not as much as expected, Moufarrige told Reuters. They were presented at Paris fashion week in October.

"Yes (she's staying on), she has a job to do," he said on the sidelines of the Milan Fashion Global Fashion Summit.

Lohan, the star of "Freaky Friday" and "Herbie Fully Loaded," teamed up with the Paris-based fashion house to give the aging brand a jolt and attract younger customers. Her role as artistic adviser is to feed ideas to chief designer Estrella Archs.

The 23-year-old actress lived up to her reputation as Hollywood's party girl in the collection with super-short pink dresses and blazers worn over bare skin.

She sparked a paparazzi frenzy at the Louvre museum where the show was held, creating exactly the kind of buzz executives at Ungaro had been hoping for.

However, fashion critics were aghast at Lohan's bra tops and stripper-inspired nipple pasties and panned the collection. Rumors have been swirling about her future with Ungaro.

"The criticism was harsh. I am sure we can do better in the collection to be honest but I think it was harsh ... But it did sell well," Moufarrige said.   Continued...