Music stores see dream week with Boyle, Lambert

Wed Nov 25, 2009 3:17pm EST
 
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By Ed Christman

NEW YORK (Billboard) - U.S. music retailers are realizing a dream week with Susan Boyle's "I Dreamed A Dream" ringing cash registers far beyond expectations and Adam Lambert's album stirring sales after his sexually charged TV performance.

Label and distribution executives project that based on early sales returns at major retailers and pre-orders at direct marketers like Amazon and QVC, Boyle's album is in contention to beat this year's top debut-week seller, Eminem's "Relapse."

That record sold 608,000 units in the week ending May 24, according to Nielsen SoundScan, representing the best overall sales week for an album this year.

While projections for Boyle's album start at the 550,000 unit mark, some executives are reluctant to guess how high it will go.

If big box retailers "have stock on Black Friday, who knows how well the album can do," said one industry watcher who thinks the album will sell at least 700,000 copies this week.

Lambert's "For Your Entertainment" also is outperforming expectations despite --or perhaps because of -- his risque performance at Sunday's American Music Awards in which the gay singer kissed one male musician and pushed the head of another into his crotch.

Industry sources project "For Your Entertainment" could sell about 225,000 units in its initial week in stores.

Likewise, Lady Gaga and her three-pronged attack on consumer purses is much stronger than expected. Her new "The Fame Monster" deluxe edition and "The Fame" original version could sell a combined 150,000 records, while "The Fame Monster" EP is expected to top 200,000 units, sources said.   Continued...